Huntington NY Landscapers: How to Rank in Google 3-Pack

Updated on:
June 20, 2025

Ranking in the Google 3‑Pack is a game‑changer for Huntington, NY landscapers. Appearing alongside the map and top three local search results on search engines can increase organic traffic, foot traffic, and client inquiries for landscaping services. With local competition fierce, mastering Google Maps SEO and a robust SEO strategy is essential. Supreme Rank SEO has helped numerous landscaping companies optimize their online presence—boosting visibility, generating qualified leads, and driving more bookings through targeted digital marketing efforts.

What Is the Google 3‑Pack and Why It Matters

The Google 3‑Pack—also known as the Map Pack—is a critical Search Engine Optimization feature that business owners cannot ignore. When users search for local services such as “Huntington NY landscapers,” Google displays three featured businesses beneath a map, along with star ratings and contact information. For landscaping services, securing a spot in this Featured Business section signals trust and relevance to the local audience.

Key benefits for landscapers in the 3‑Pack:

  • Higher Click‑Through Rates & Search Visibility: Businesses shown in the 3‑Pack receive significantly more clicks than organic listings. By appearing as a top result in business searches, your listing directly boosts engagement rates and encourages users to call or visit your site.
  • Enhanced Local Visibility in Target Areas: With location-specific content—such as “landscape design Huntington 11743”—your Google Business Profile interacts with local searchers, expanding reach across individual locations. Whether you’re a single‑location landscaper or part of Multi‑location businesses, optimizing each individual landing page and online profile drives fresh content signals to Google, improving visibility in those zip codes.
  • Improved Business Performance & Foot Traffic: By including accurate business listings, address details, and service attributes, you simplify the process for clients to request a free estimate or book a consultation. Click-to-call and “Get Directions” buttons drive nearby homeowners and commercial property managers directly to your business, increasing foot traffic and generating qualified leads.
  • Strengthened Customer Trust Through Reviews: Online reviews are a top local ranking factor. Regular review generation—through review requests post-service—and proactive review management build social proof. Using a robust platform like Birdeye’s GenAI-powered platform helps automate review requests, monitor sentiment, and publish fresh, user-generated content that signals authority. Leverage these positive reviews in your Google Places profile to further boost engagement and rank higher signals.
  • Optimized Backlink Profile Local: Cultivating profileLocal backlinks from relevant websites—community blogs, industry directories, and local business associations—reinforces your authority within the Huntington landscaping community. Each backlink and directory citation contributes to overall search engine rankings and ongoing growth strategy.

Achieving and maintaining a top spot in the Google 3‑Pack requires a comprehensive SEO strategy: from Keyword Optimization (building a list of keywords that match common questions like “how much do landscapers charge?”) to content regularlyRegular updates on location-specific landing pages. Business managers should track key business metrics—engagement rates, conversion to calls, and review volume—to measure success against marketing goals. By addressing technical issues promptly, refining local SEO Services, and focusing on relevance signals for individual locations, landscapers can sustain long-term visibility, customer trust, and superior business profile interactions.

Conducting Keyword Research for Huntington, NY Landscapers

Keyword research is the cornerstone of any effective Search Engine Optimization (SEO) strategy, especially when aiming to rank in the Google 3‑Pack for landscaping services. Supreme Rank SEO begins by building a comprehensive list of keywords tailored to Huntington, NY landscapers. Start with high‑level terms—“landscaping services Huntington NY,” “Huntington landscapers,” and “landscape design Huntington”—then expand to long-tail keywords like “seasonal lawn care Huntington NY zip 11743” or “garden irrigation installation Huntington NY.”

Use Keyword Optimization tools such as Google Keyword Planner and Ahrefs to analyze search volume, keyword difficulty, and CPC estimates. Identify semantic keywords—“lawn maintenance,” “hardscaping,” “sustainable landscaping”—to bolster your SEO keyword family and answer common questions potential customers ask, such as “What do most landscapers charge per hour?” or “How do I choose a good landscaper?”

For Multi-location businesses, create location-specific content pages that target each service area. Develop respective landing pages—for example, /landscaping-services-11746 and /hardscape-installation-11743—to signal hyper-local relevance. Embed structured data and Google Places links to strengthen your online profiles and improve search visibility in target areas.

Leverage user-generated content by encouraging clients to post before-and-after photos on your Google Business Profile and tag your business. This generates fresh content signals and helps review management; platforms like Birdeye’s GenAI-powered platform can automate regular review generation with review requests post-service, increasing location with Reviews interactions.

Business managers should monitor engagement rates and business profile interactions to refine keyword strategies over time. Track your backlink profileLocal by securing links from relevant websites—garden centers, home improvement blogs, local directories—to build authority. Incorporate level seed keywords and adjust based on metrics from Google Analytics and Google Search Console to sustain an ongoing growth strategy. Address technical issues promptly—broken links or metadata errors—to maintain high search engine rankings and ensure your landscaping business appears as a Featured Business in Huntington’s Map Pack.

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Optimizing Your Google Business Profile

Your Google Business Profile is the core of any Google Maps SEO strategy. Follow these steps to optimize it:

  1. Complete Your Business Profile: Provide accurate business address, phone number, and hours of operation. Confirm your business category as “Landscaper” or “Landscaping Company.”
  2. Add Photos and Videos: Upload high-quality photos of completed landscaping jobs, seasonal lawn care, and before-and-after transformations. Visual content fuels user engagement and encourages loyal customers to interact.
  3. Select Relevant Attributes: Include services like “Free Estimates,” “Year-Round Service,” and “Residential Properties” to appeal to your target audience.
  4. Craft a Compelling Business Description: Use relevant keywords—“landscaping services,” “garden design,” “hardscaping”—to describe your offerings within the first 250 characters. Explain your differentiation: “At Brennan Landscaping, we specialize in sustainable garden design and efficient irrigation systems.”
  5. Enable Messaging and Booking: Turn on the messaging feature in Google My Business so potential clients can ask questions directly. Integrate an online booking link—“Book Your Free Estimate”—to simplify appointments.

By fully populating your Google Business Profile, you send strong relevance signals to Google’s search engine algorithms, improving your chances of map pack rankings.

Ensuring NAP Consistency Across Business Listings

NAP (Name, Address, Phone Number) consistency is critical for ranking in the 3‑Pack. Inaccurate or inconsistent business listings lead to trust issues and hinder your local SEO efforts. Steps include:

  • Audit Business Listings: Use an SEO tool (e.g., SEMrush or Moz) to identify NAP discrepancies across business directories—Yelp, Yellow Pages, and local franchised directories.
  • Update Listings: Ensure your business name (“Brennan Landscaping”), physical location, and phone number match exactly across all platforms.
  • Add Business Details: Include your website URL, hours of operation, and primary category in each listing.
  • Leverage Local Directories: Submit your landscaping company to industry-specific directories—HomeAdvisor, Angie’s List, Houzz—to build a strong business profile.
  • Monitor Regularly: Schedule regular review sessions to correct any changes—new phone numbers, updated hours, or rebranding—to maintain trust signals.

Consistent NAP across hundreds of locations cements your status as a reliable, brick-and-mortar business and maximizes local search relevance.

Encouraging and Managing Customer Reviews

Customer reviews are a top local ranking factor. To cultivate positive Google reviews:

  • Ask Clients Directly: At project completion, request customers to leave feedback on your Google Business Profile. For example, “We’d love your review on Google to help others discover our landscaping services.”
  • Automate Review Requests: Use a reputation management platform—such as Birdeye’s GenAI-powered platform—to automate review invitations via email or text messages post-service.
  • Respond to All Reviews: Reply promptly to positive and negative reviews. Thank customers for praise, and address negative feedback professionally to demonstrate commitment to customer experience management.
  • Highlight Social Proof: Share positive reviews on your social media content and website. Potential clients trust user-generated content and view social proof as a validation of quality.

By maintaining a steady review volume and managing online reputation, landscapers send strong trust signals to Google, improving Map Pack rankings and attracting potential customers.

Creating Location-Specific Landing Pages

Beyond your Google listing, location-specific landing pages on your website reinforce local relevance:

  • City-Specific Pages: Develop pages such as /huntington-ny-landscaping-services with unique content targeting “landscapers Huntington NY.”
  • Include Local Keywords: Use “landscaping services,” “garden maintenance,” and “lawn care” alongside “Huntington” and nearby zip codes (11743, 11746).
  • Detail Services and Benefits: Describe services—hardscaping, landscape design, irrigation installation—and benefits: “Enhance your curb appeal, increase property value, and save on water bills.”
  • Embed Google Maps: Add a map widget showing your physical location to improve user experience and strengthen geographic relevance.
  • Use Calls to Action (CTA): Include “Request a Free Estimate” or “Call Now for Spring Cleanup” buttons to drive conversions.

Location-specific landing pages capture organic search traffic beyond map pack rankings, driving more qualified leads from your target area.

Building a Strong Local Backlink Profile

Backlinks from relevant local sources signal authority and improve local SEO. Strategies include:

  • Sponsor Community Events: Partner with local community websites—e.g., Huntington Chamber of Commerce—to receive backlinks from event pages.
  • Guest Posts on Local Blogs: Contribute articles on topics like “Sustainable Landscaping in Huntington” to local gardening or real estate blogs.
  • Collaborate with Complementary Businesses: Work with landscape architects, garden centers, or home improvement contractors and exchange links to “landscaping services.”
  • List in Local Directories: Secure listings in Huntington-specific directories and New York regional guides.
  • Leverage Press Releases: Distribute news—new service launches or awards—to local news sites and media outlets for coverage and backlinks.

Focus on backlink profile Local relevance: links from community websites and neighborhood blogs carry more weight than generic sites, helping you rank higher in Google’s 3‑Pack and organic rankings.

Leveraging User-Generated Content and Social Proof

User-generated content (UGC) and social proof go hand-in-hand with customer reviews to build trust. Encourage satisfied clients to share photos of completed landscaping projects on social media with a branded hashtag—e.g., #HuntingtonOutdoorMakeover. Repost these images on your website’s gallery page and in a dedicated “Client Projects” section. Use UGC to demonstrate real-life results—such as lush lawn installations or custom patio builds—showcasing your commitment to customer satisfaction. Incorporate a “Testimonials” widget on your homepage, embedding Google reviews to reinforce trust signals and enhance your reputation against rivals.

Monitoring Your Map Pack Rankings with SEO Tools

Continuous monitoring is essential to sustain Google 3‑Pack placement. Use robust SEO Tools—such as SEMrush, Ahrefs, or Google Search Console—to track:

  • Map Pack Rankings: Monitor changes in your position within Google Maps and Local Finder.
  • Keyword Performance: Track “landscapers Huntington NY,” “Huntington landscape design,” and “lawn care Huntington.”
  • Backlink Health: Check for new backlinks from community websites and local directories.
  • Review Volume and Sentiment: Use platforms like Birdeye to analyze review volume, average rating, and sentiment over time.
  • Engagement Metrics: Observe clicks to your website, calls from Google Business Profile, and direction requests to measure customer engagement.

Regular analysis helps identify potential issues—such as a sudden drop in reviews or a spike in negative feedback—and informs strategic business decisions for ongoing growth.

Conclusion and Final Tips

Ranking in the Google 3‑Pack for Huntington, NY landscapers requires a holistic approach—combining a fully optimized Google Business Profile, consistent NAP across business listings, strong backlink profile, and regular monitoring with SEO tools. By focusing on local relevance—using location-specific landing pages and targeting long-tail keywords such as “Huntington lawn maintenance”—you boost your online visibility and attract potential customers actively seeking landscaping services.

Supreme Rank SEO recommends adopting a Full-Scale SEO Strategy that integrates user-generated content, social proof, and continuous optimization to drive sustainable growth. Remember, local SEO is not a one-time effort but an ongoing process of adding fresh content, managing online reputation, and adapting to search engine algorithms. Follow these guidelines to elevate your landscaping business, increase foot traffic, and convert clicks into clients with confidence.